If you are a brick- and mortar retailer, and you feel like losing out your online business? … Well then I can help with a solution to create a digital platform and connect your both online and offline business together.
To not to lose out both online and offline revenue of your business you have to just adopt O2O Commerce which is Online-To-Offline Commerce. Today everything is digitalized even in terms of sales and lead generation so if you want to survive in this competitive business world you should have your own online network which will build your brand and market your product of services to a wide variety of customers.
To know make your offline business online without affecting your offline business look out for O2O commerce, its marketing strategies, Methods to connect online and offline business to grow the revenue for your retail business and business strategy to bring more potential customers through online channels to your offline store. This article can help you with knowing O2O commerce, top 3 digital marketing channels for effective O2O commerce, why should a offline business adopt O2O commerce? And strategies for O2O retail Marketing.
O2O COMMERCE :
O2O commerce , frequently known as Online-To-Offline commerce is a wonderful and innovative business strategy. This business strategy is specifically designed to bring potential customers through your preferable online marketing channels to your offline physical store to make a purchase.
O2O commerce is a simple conversion of Online shoppers to offline customers. Online marketing is a key to succeedin today’s business era. Thus, the online channels required to carry out this online marketing has to be selected carefully as they are the factors that help the business to generate more revenue online and offline.
Online marketing refers to the marketing strategies and techniques that use the internet to market the product or services to their target potential customers. Online marketing enables you to use different tools and methodologies to promote your product or service or brand online. Online marketing is currently trending as digital marketing.
Digital marketing is a process of attracting your target customers towards your product/service through a digital platform. This digital marketing is more of marketing rather than digital. In simple words businesses are marketing using digital tools to acquire profit, success, customers etc….
Digital marketing induces different concepts like Social media marketing, email marketing, content marketing, Affiliate marketing, Search Engine Optimization (SEO) etc… O2O commerce requires an online platform which can be set only using the digital marketing channels.
DIGITAL MARKETING CHANNELS:
To do digital marketing one should know about the digital marketing channels. Digital marketing channels are platforms that can help your business to reach your target audience with the information about your brand , product or services. These channels stand as a proof of testimonials required to position your business brand in the minds of your target audience.
Not all businesses have to use all the available digital marketing platforms to market their product or services. This digital platform must be selected based on the target customers (i.e) based on the digital media where your customers are more likely to engage with.
This digital marketing channel selection plays a major role in O2O commerce.O2O commerce is set up to attain a particular business goal so the channel adopted must be based on the best solution to do deep marketing required to attain that particular business goal.
TOP 3 EFFECTIVE DIGITAL MARKETING CHANNELS:
There are various digital marketing channels but currently the top 3 effective ones to grow your offline retail business online initially are:
Your business must have a website as it helps people to know about your business globally. A website is an asset to any business as it works as a content marketing campaign which plays a major role in lead generation. This website is a dedicated platform which educates your leads/customer/target audience with the information about your business brand, product or services. Through blog posts and newsletters you can provide your existing and potential customers with valuable and relevant content. Thus, nurturing customers with valuable and relevant content to help them solve their pain points.
Websites can provide desirable results with better brand recognition, authority building and new sales opportunities for your business. Websites help in improving organic traffic and lead generation for your business.
Email is a best medium to do personalized marketing without affecting the marketing your budget. Email is a digital marketing channel that delivers medium to high RIO ( Return On Investment). Email is that channel which gives life for the concept of email marketing.
Though email is an old technology available , it allows you to apply new trends of content marketing like personalization and automation. Email helps in brand awareness and conversions to leads to customers thus, growing the success of business though personalized email about the brand and business. Email allows your business to nurture your leads thus, creating a trustworthy long term relationship with your target audience.
- SOCIAL MEDIA:
Social media marketing is the youngest and appealing and an innovative and powerful type of digital marketing. There are different social media channels like Facebook, Instagram, YouTube, Twitter, Linked, Pinterest etc..
Social media is the perfect platform to let out a digital advertisement reach its perfect target audience. Social Media strategy is “Create and Then Distribute” in a well-targeted manner. These platforms use an online advertising approach of sharing everything to everybody thus, building a network by attracting the target audience into your business funnel.
These 3 are currently the top digital marketing channels but there are various other channels like Affiliate marketing, Video marketing , SEO etc.. which will also help the offline retailers to promote and build their own business online.
REASONS – WHY O2O COMMERCE :
There are multiple reasons for setting up an O2O commerce they are:
- Reach More audience.
- Brand recognition and sales.
- Saves money on logistics.
- Speed and sophistication in data analysis.
- Maintain a long term relationship with customers.
- REACH MORE AUDIENCE : All businesses require more customers to purchase and generate revenue for the business. More customers are generated only when a business can reach a greater audience through their advertisements. O2O commerce helps your business get more customers for your offline store via digital marketing channels rather than just walk-in door customers.
- BRAND RECOGNITION AND SALES : Retailers need a O2O commerce strategy that helps them in funneling their potential customers from a wide audience group through online channels to your offline store. Thus, O2O commerce strategies helps your offline business with wider brand recognition and higher sales.
- SAVE MONEY ON LOGISTICS: Logistics cost more money than sales in ecommerce. In O2O commerce the strategy of buy online and pick up @ store model helps the retailers in reducing their logistics cost.
- SPEED AND SOPHISTICATION IN DATA ANALYSIS: O2O strategy is based on data. To effectively bring online shoppers to offline retailers you need data and analyze the data effectively. This data analysis helps in knowing the customers better. The more data you collect the more useful it will be for your business to sell your product or service to your customer in future.
- MAINTAIN A LONG TERM CUSTOMER RELATIONSHIP : O2O commerce is mainly built to engage online customers to buy offline. Once a business creates content for engaging their potential customers they build trust with them. People believe people and if your O2O commerce provides a personalized online and offline service then you can create and maintain a long term relationship with your customers.
STRATEGIES FOR O2O RETAIL MARKETING:
Strategies are required to build success in any business. So some of the strategies for a successful O2O retail marketing are:
- Increase customer online customer loyalty with programs and rewards to be redeemed offline.
- Create a strong web appearance through blogging, SEO – Search engine optimization, online store presence etc..
- Omnichannel marketing– Make your business present in different digital marketing channels based on the type and demography of the businesslike Creating business accounts on required social media channels like Facebook, Instagram, YouTube etc.…
- Google your business in business listings with your local business contact information like address, phone number, website etc.… to help people people locate your business.
- Always do personalized online advertising.
- Create a plan to ensure flexible pick-up and delivery of products based on the location and customer preference.
- Use Gamification method. Publish any mini game and make your customers win online points and redeem those online points in your offline store.
These are some of the strategies for a successful O2O commerce – O2O Retail Marketing.
With this we are coming to the end of the article. Let’s just quickly get a recap of this article.
- O2O commerce – business strategy is specifically designed to bring potential customers through your preferable online marketing channels to your offline physical store to make a purchase.
- Digital marketing is a process of attracting your target customers towards your product/service through a digital platform.
- A website is an asset to any business as it works as a content marketing campaign
- Email is an old technology available , it allows you to apply new trends in content marketing like personalization and automation.
- Social media marketing is the youngest and appealing and an innovative and powerful type of digital marketing.
- Omnichannel marketing– Make your business present in different digital marketing channels based on the type and demography of the business.
With this the article comes to an end.
now you know about – O2O COMMERCE – GROW YOUR RETAIL OFFLINE BUSINESS ONLINE